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That’s life at Discovery

Discovery Networks International recently announced its new lifestyle networks: Discovery Travel & Living, Discovery Home & Health and Discovery Real Time. Aimed at markets outside the U.S., Discovery Lifestyle Networks will be rolled out throughout 2005 and will initially have 70 million cumulative subscribers in 82 countries. Travel & Living launched in India mid-October.
November 1, 2004

Discovery Networks International recently announced its new lifestyle networks: Discovery Travel & Living, Discovery Home & Health and Discovery Real Time. Aimed at markets outside the U.S., Discovery Lifestyle Networks will be rolled out throughout 2005 and will initially have 70 million cumulative subscribers in 82 countries. Travel & Living launched in India mid-October.

Silver Spring, U.S.-based Rebecca Batties, senior VP of creative development and brand management for DLN, says DNI is interested in 30-minute and one-hour personality-driven series. ‘We see series as a way of providing a potential sponsor with a way to build trust and a relationship with viewers,’ she says. DNI is aiming to establish branded series as a way to create franchises and viewer loyalty. Batties adds there is a place for one-off shows, especially if they are event-driven.

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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