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That’s life at Discovery

Discovery Networks International recently announced its new lifestyle networks: Discovery Travel & Living, Discovery Home & Health and Discovery Real Time. Aimed at markets outside the U.S., Discovery Lifestyle Networks will be rolled out throughout 2005 and will initially have 70 million cumulative subscribers in 82 countries. Travel & Living launched in India mid-October.
November 1, 2004

Discovery Networks International recently announced its new lifestyle networks: Discovery Travel & Living, Discovery Home & Health and Discovery Real Time. Aimed at markets outside the U.S., Discovery Lifestyle Networks will be rolled out throughout 2005 and will initially have 70 million cumulative subscribers in 82 countries. Travel & Living launched in India mid-October.

Silver Spring, U.S.-based Rebecca Batties, senior VP of creative development and brand management for DLN, says DNI is interested in 30-minute and one-hour personality-driven series. ‘We see series as a way of providing a potential sponsor with a way to build trust and a relationship with viewers,’ she says. DNI is aiming to establish branded series as a way to create franchises and viewer loyalty. Batties adds there is a place for one-off shows, especially if they are event-driven.

About The Author
Andrew Tracy joined Realscreen as associate editor in 2021, following 17 years as managing editor of the award-winning international film magazine Cinema Scope. From 2010 to 2020 he also held the position of senior editor at the Toronto International Film Festival, where he oversaw the flagship publication for the organization’s year-round Cinematheque programming and edited its first original monograph in a decade, Steve Gravestock’s A History of Icelandic Film. He was a scriptwriter and consultant on the first season of the Vice TV series The Vice Guide to Film, and his writing and reporting have been featured in such outlets as Cinema Scope, Reverse Shot, Sight & Sound, Cineaste, Film Comment, MUBI Notebook, POV, and Montage.

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