The Mavericks: The MoveOn 10

In a hot-button climate of reactionary fear, the Internet-based grassroots initiative MoveOn.org has made available controversial docs and raised the profile of films from which others slinked away. For Michael Moore's Fahrenheit 9/11, for example, MoveOn urged its members to see the film, hand out flyers about it, and then gather at one of the nation-wide house parties that had been organized to discuss the doc. Moore then held a conference call so that members could speak to him directly. 'You could go online and see a map of where every house party was and people could ask him questions online,' recalls Laura Dawn, MoveOn's event and cultural director. To generate still more press, MoveOn hosted a flagship party in New York that a bunch of celebs attended.