What happens when your show is a hit everywhere except the US? Keep an eye on Mark Burnett’s brainchild Rock Star for a clue. While the series began on US net CBS with six million-plus viewers, the net bumped one of the three weekly installments (the behind-the-scenes episode) to Sunday nights on VH1 due to lagging ratings – in the five million range – and has yet to decide whether it will rock the format for a second season.
But Rock Star played great elsewhere. On the regional CH networks in Canada, for example, the performance episode rated 778% higher than drama Band of Brothers had the year before (Vancouver, adults 25-54). The Wednesday night episode beat the comedy King of Queens in Toronto by 114%. The series finale attracted almost 900,000 viewers – pretty impressive, given the size of the Canuck market.
The series also did wonders for the band, forcing them to add more than a dozen new dates to their 2006 tour. It also propelled their single, Pretty Vegas, to number 37 on Billboard‘s Hot 100 – the highest debuting single of the band’s long career.
So, you really have to ask yourself, what do you have to do to be branded a hit?