Time to Think Pink

The entertainment biz has been looking at the world through rose-colored glasses lately. With Brokeback Mountain scooping up awards around the world and earning eight Oscar nominations - more than any other movie honoured by the most recent Academy Awards - the gay community is suddenly the center of the industry's infamously fickle attention. But chances are this isn't a passing trend. Once gatekeepers take a closer look at the potential of this underserved market segment, they'd be foolish to ignore gay/lesbian/bisexual/transsexual (glbt) viewers ever again.