Having served as chum's vp of interactive, Roma Khanna is thrilled to be its new svp of content. But even she seems a little surprised by what she has called the network's non-traditional choice. 'My background isn't television,' she says. 'I've only been in tv for two years. A lot of companies take tv people and put them in charge of Internet sites. But you don't see it going the other way around.'

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