Joel Hyatt, Current TV (US)

Traditional skeds filled with primetime shows and appointment viewing are as passé as skinny white neckties - at least that's the mentality at Al Gore co-founded cablecaster Current TV. That's why the mostly non-fiction network tapped into current media consumption habits to create a schedule filled entirely with short-form programming, what the us net calls the 'tv equivalent of an iPod shuffle.' Aimed at the 18- to 34-year-old demo, Current TV launched in August 2005 and covers varying topics like fashion, music, spirituality and politics in 15-second to five-minute segments it calls 'pods.'