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Reposition: Martin Baker

When IMG Media initially bought Darlow Smithson and Tiger Aspect Productions last spring, industry pundits must have scratched their heads. It didn't seem like a logical match for the content production and distribution arm of img, which dubs itself the world's premier sports, entertainment and media company, to be eager to scoop up companies known for specialist factual production, adventure and wildlife.
October 1, 2006

When IMG Media initially bought Darlow Smithson and Tiger Aspect Productions last spring, industry pundits must have scratched their heads. It didn't seem like a logical match for the content production and distribution arm of img, which dubs itself the world's premier sports, entertainment and media company, to be eager to scoop up companies known for specialist factual production, adventure and wildlife.

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