Forget convergence. Think convenience

As is often the case with exciting new technologies, as an industry we tend to put the cart before the horse. We get so excited about new capabilities and possibilities and how they will ultimately impact revenue streams that we fail to ask the most basic question: is this something the consumer wants? Perhaps even more importantly, we fail to educate consumers as to the value these new technologies offer.

April 1, 2007

As is often the case with exciting new technologies, as an industry we tend to put the cart before the horse. We get so excited about new capabilities and possibilities and how they will ultimately impact revenue streams that we fail to ask the most basic question: is this something the consumer wants? Perhaps even more importantly, we fail to educate consumers as to the value these new technologies offer.