In New York, the Association of Commercial Stock Image Licensors (ACSIL) has pegged the value of the international stock footage industry at US$282 million. Beyond estimating the size of the market, the ‘ACSIL Global Survey of Stock Footage Companies 2007′ report also examined factors such as the state of digitization; the nature of current license agreements and rights packages; the emergence of new markets and customer types; changes in order volume; and current approaches to marketing and new business development.

The ACSIL paper also breaks down the industry by geographic distribution. About 48% of the companies analyzed were based in the United States, and accounted for $170 million in gross revenue – or 60% of the global market – while 24% were based in the UK, and were valued at $63 million. For more from the survey, visit www.thrivingarchives.com.