realscreen‘s mavericks: UK and US – Intro

Though oft-quoted and somewhat lengthy, an observation once penned by science fiction deity Isaac Asimov serves as the best advice and warning to broadcasters today: 'The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.' Such is the landscape broadcasters face: decide what your viewers want now and in so many months, then guess what platform they want it on, and in what form. Then make the whole thing work financially.