On the surface, non-fiction and children's programming don't seem to jive. But from a business point of view, there are a lot of synergies involved in serving these two disparate markets, and Parthenon Entertainment is gearing up to do just that. The five-year-old producer/distributor is officially launching a new kids' division at MIPCOM Jr. on the backs of three proprietary series. But the broader plan is to bolster the Parthenon Kids portfolio by investing in third-party projects in need of a financing top-up.
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