Party on… Polite interaction with program buyers

For proof that social etiquette is a crucial part of the deal, look no further than buyer-seller interaction. One slip-up with a buyer can put a producer in his or her bad books permanently. Theresa Plummer-Andrews, former CBBC head of acquisitions and coproductions who has since set up consultancy firm Plum Trees TV, has certainly heard tell of scores of gaffes committed during her more than two decades at market. Here she shares some big do's and don'ts when it comes to dealing with buyers in social situations: