Do you speak HD?

Over the last decade, high-def has gone from slow burn to industry standard, and that's meant the footage industry has had to incorporate a different format and a whole new language into its library lingo. Stock footage houses have educated themselves and are educating their clients on the complicated format, and are investing time and money to bring their libraries up to meet demand. 'A year ago, in essence, it was the shot that made the sale,' says Getty Image's vp of footage and multimedia, Craig Peters. 'Today, I would tell you that if it's not in the format they want, you're not necessarily going to make it.'