SQUAWK box: Social networking

The buzz surrounding broadband and social networking sites at MIPCOM didn't quiet down after the market. At November's Promax UK Conference, Dawn Airey, managing director of global content at UK broadcaster ITV, ran with the theme, adding her own spirited input. While she acknowledged the profound impact broadband is having on traditional media consumption, she also made comments like 'Television remains at the heart of any entertainment business and will for many years to come,' and 'A website like YouTube or Facebook doesn't create content. It doesn't control distribution. And it's not in the business of marketing anything either.' Airey furthered that the entertainment industry has to use these sites, not be used by them.