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Preen your green

In Australia, The LifeStyle Channel's head of programming and production Trevor Eastment and his team are working on green programming, a genre he thinks 'has been done extraordinarily badly up until this point,' especially with its use of scare tactics. 'There are a lot of these shows where teams of people go into houses and they're dressed like antiterrorist squads. They look really frightening and I think that's a really dopey way of trying to sell something to people.
January 1, 2008

In Australia, The LifeStyle Channel’s head of programming and production Trevor Eastment and his team are working on green programming, a genre he thinks ‘has been done extraordinarily badly up until this point,’ especially with its use of scare tactics. ‘There are a lot of these shows where teams of people go into houses and they’re dressed like antiterrorist squads. They look really frightening and I think that’s a really dopey way of trying to sell something to people.

‘You’ve got to make stuff nice and better for people to want to do it. Rather than asking ‘Is your house killing you?’ I think ‘Could your house be healthier?’ might be more appealing.’

Mary Ellen Iwata, VP of program and talent development at HGTV, acknowledges that green is very big this year – and HGTV has aired a few green-themed programs – but she wonders about the longevity of this type of programming.

‘We’re going to wait and see if people are really watching it, or is everybody just talking about it?’ asks Iwata. ‘It’s become a huge press and news thing, but are people really going to want to do this and hear about it on a regular basis, or are they just going to move onto the next thing?’

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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