Thinking big on small screens

The IMAX movie experience is synonymous with a mammoth screen (we're talking up to eight stories high) and being cloaked in surround sound, but things at the digital entertainment technology company are changing. In a brand boost that will see IMAX expand beyond large-format presentations, the Toronto- and New York-based company recently partnered with Connecticut's Northstar Media, passing the distrib the worldwide rights to 21 IMAX films for TV, VOD and - wait for it - mobile. While IMAX has always promised cinema viewers 'the best seat in the house' with its immersive movie-going experiences, that seat can now be on your sofa or on the bus.