Fall TV Preview: E! Entertainment Television

At a time when celebrity gossip gets the same amount of media coverage as the us election, it's no wonder E! has made a more aggressive play into celebrity programming over the past year - each of its three biggest new shows focus on pop culture figures with household (or, water cooler-worthy) names. Denise Richards: It's Complicated, a Ryan Seacrest Productions series that follows the divorced mom and actress, and the Bunim/Murray-produced Living Lohan, about Lindsay Lohan's mom Dina, premiered in May. They've recently been joined by Pam: Girl on the Loose, a World of Wonder Productions series that delves into the larger-than-life existence of actress Pamela Anderson. 'There's always a fascination with the inside view of celebrity,' says Lisa Berger, evp of original programming and series development at E!. 'We're always targeting interesting people and celebrities that we think are in the zeitgeist.'