The Fine Living Network is a haven for upscale viewers, but it isn't a home for yachting shows and tips on how to spend your millions. Instead it caters to hardworking individuals who make good dough. A new strategy for Fine Living is to pump up the entertainment factor, says gm Chad Youngblood. Info and takeaway value was the network's goal about a year-and-a-half ago and, although the programming still reflects that, the emphasis is more on fun.

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