Docs

Bonnie Fuller dissects ‘millennial women’

Media maven Bonnie Fuller has started her own company and in this Advertising Age video interview she speaks about her research on 'millennial women.' The demo consists of 39 million women between the ages of 12 and 31, and they've got financial clout. Seems like a group program-makers and broadcasters should be out to please.

September 17, 2008

Media maven Bonnie Fuller has started her own company and in this Advertising Age video interview she speaks about her research on ‘millennial women.’ The demo consists of 39 million women between the ages of 12 and 31, and they’ve got financial clout. Seems like a group program-makers and broadcasters should be out to please.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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