TV

Poor ad revenue blamed for Channel 4 cuts

Publicly owned UK broadcaster Channel 4 announced yesterday that it will be cutting employees and funding.
September 24, 2008

Publicly owned UK broadcaster Channel 4 announced yesterday that it will cut 15% of its employees. Thanks to the sad economic times and low advertising revenue, C4, which relies on ad funding, will say goodbye to 150 of its workforce. Along with the pink slips comes a cut of £25 million to programming, and another £25 million to marketing, new business development and new media. In 2009 the broadcaster plans to cut another £50 million of its budget.

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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