TV

Endemol options Australian advertising format

Endemol optioned a new Australian format from ABC Commercial for the Netherlands. The Gruen Transfer is a hosted program that talks to experts from advertising agencies to find out the inner workings of the advertising business. The format was created by prodco Zapruder's other films. For more information see the release.
October 1, 2008

Endemol optioned a new Australian format from ABC Commercial for the Netherlands. The Gruen Transfer is a hosted program that talks to experts from advertising agencies to find out the inner workings of the advertising business. The format was created by prodco Zapruder’s other films. For more information see the release.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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