TV

Five reveals new on-air identity

In advance of the launch of Five's new on-air identity this coming Monday, the channel has just unveiled some details on the identity, which is part of the ongoing brand refresh across all of Five's channels. The new on-air look will replace Five's traditional promos with 'brand bursts' and 'content bursts' to use more emotional impact to communicate its brand values.

October 3, 2008

In advance of the launch of Five's new on-air identity this coming Monday, the channel has just unveiled some details on the identity, which is part of the ongoing brand refresh across all of Five's channels. The new on-air look will replace Five's traditional promos with 'brand bursts' and 'content bursts' to use more emotional impact to communicate its brand values.