ITN Source launches quirky video site

In less than six months ITN Source and Matt Heiman's Diagonal View channel have racked up more than 40 million views and over 300,000 comments, making it one of the top five channels of all time on both MySpace and YouTube. Today they launched Diagonal View as its own digital production business.
October 27, 2008

For the past six months ITN Source and digital entrepreneur Matt Heiman have been working on a new site for some of the weirder and more obscure videos in ITN’s catalogue. Launched today, Diagonal View takes this quirky content and syndicates it to other online partners such as MySpace, YouTube and MSN.

‘The archive is extremely rich in video content that online users are only too keen to watch,’ says Heiman who has founding shareholdings in, Mobix Interactive and mySapient. ‘We’re looking forward to delving further into the library and partnering with other multimedia platforms in taking our business forward.’

The launch of this joint venture is a key component of ITN Source’s digital growth strategy which also includes the relaunch of with full e-commerce download functionality and the launch of ITN Source Clips on Demand, the first collection of broadcast ready video clips available for purchase and download online.

‘Diagonal View is the first online platform in the commercial archives industry that is delivering content directly to the end consumer,’ says VP and managing director at ITN Source North America Ian CheeWah. He feels the popularity of the site and the channels on other video sharing sites makes this platform a potentially strong revenue stream for ITN Source.

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.