The three challenges to grabbing eyeballs

Since launching New York-based Atlas Media Corp. nearly 20 years ago, the prodco's president and executive producer, Bruce David Klein, has had lots of time to ruminate on the challenges in reaching audiences. Here, in his own words, he shares three that have been on his mind recently
November 1, 2008

Since launching New York-based Atlas Media Corp. nearly 20 years ago, the prodco's president and executive producer, Bruce David Klein, has had lots of time to ruminate on the challenges in reaching audiences. Here, in his own words, he shares three that have been on his mind recently

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