News

What not to pitch

Most networks tell producers that they want to hear a good pitch for a story well told. However, producers generally don't know what the networks aren't interested in until they're in the middle of their pitch. At the Summit yesterday, Atlas Media Corp, founder Bruce David Klein asked a panel of top execs from MSNBC, MTV Networks, National Geographic Channel International and A&E about the kind of programs they don't want to be pitched.

February 4, 2009

Most networks tell producers that they want to hear a good pitch for a story well told. However, producers generally don't know what the networks aren't interested in until they're in the middle of their pitch. At the Summit yesterday, Atlas Media Corp, founder Bruce David Klein asked a panel of top execs from MSNBC, MTV Networks, National Geographic Channel International and A&E about the kind of programs they don't want to be pitched.