CBC president discusses potential changes to network

On Thursday 26, the CBC rolled out its Plan B after being denied help in the form of potential bridge financing from the Canadian federal government. Speaking at a Toronto luncheon, CEO Hubert T. Lacroix told the Empire Club of Canada that the public broadcaster may have to consider airing more American programming, selling off broadcast assets, increasing the amount of on air advertising or shrinking its geographic coverage of the country by consolidating local stations to make up for a 7% year-on-year drop in ad revenue.