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Monterosa to launch reac.tv via Living’s Four Weddings

Virgin Media Television's Living premieres Four Weddings tonight, July 6, in the UK, and also debuting with it is a new social television platform developed by media company Monterosa. The company, approached by media planner goodstuff and creative agency Karmarama, developed a mass play-along, real-time ratings online comment hub, or 'online predictor game', where viewers can rate the weddings taking place on the telecast (just like the participants in the actual show) and interact with other through the platform, or through Twitter and other social media. Monterosa has dubbed the platform reac.tv, and will be launching it to the industry at large later this summer.

July 6, 2009

Virgin Media Television's Living premieres Four Weddings tonight, July 6, in the UK, and also debuting with it is a new social television platform developed by media company Monterosa. The company, approached by media planner goodstuff and creative agency Karmarama, developed a mass play-along, real-time ratings online comment hub, or 'online predictor game', where viewers can rate the weddings taking place on the telecast (just like the participants in the actual show) and interact with other through the platform, or through Twitter and other social media. Monterosa has dubbed the platform reac.tv, and will be launching it to the industry at large later this summer.

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About The Author

Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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