TV

Endemol Middle East appoints head of production and fiction

International production powerhouse Endemol has hired Lara Haddad as head of production and fiction for its Middle East operations. Reporting to managing director Ziad Kebbi and creative director Dany Karam, Haddad will be based out of the company's offices in Dubai and Beirut. Her responsibilities will include developing drama output as well as building Endemol Middle East's non-fiction business. Haddad has seven years of experience in the Mid East TV market, most recently working as an international consultant. 'She is a highly regarded executive in the Middle East and she will be a central part of our team as we look to move into new genres such as drama and further expand our business in non scripted output,' said Kebbi.

August 17, 2009

International production powerhouse Endemol has hired Lara Haddad as head of production and fiction for its Middle East operations. Reporting to managing director Ziad Kebbi and creative director Dany Karam, Haddad will be based out of the company's offices in Dubai and Beirut. Her responsibilities will include developing drama output as well as building Endemol Middle East's non-fiction business. Haddad has seven years of experience in the Mid East TV market, most recently working as an international consultant. 'She is a highly regarded executive in the Middle East and she will be a central part of our team as we look to move into new genres such as drama and further expand our business in non scripted output,' said Kebbi.

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About The Author

Barry Walsh is editor-in-chief and content director for Realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to Realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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