Docs

ZDF rebranding doc channel

German public broadcaster ZDF has announced it is rebranding its documentary channel, ZDFDokukanal, to ZDFneo. Starting November 1, the doc channel will target viewers between 25 and 49 years old, as well as younger families. Prime time for the channel will start at 9pm and ZDF plans to bring new formats to the channel while also running a mix of factual entertainment formats, documentaries, movies, music programming, and international TV series.
August 21, 2009

German public broadcaster ZDF has announced it is rebranding its documentary channel, ZDFDokukanal, to ZDFneo. Starting November 1, the doc channel will target viewers between 25 and 49 years old, as well as younger families. Prime time for the channel will start at 9pm and ZDF plans to bring new formats to the channel while also running a mix of factual entertainment formats, documentaries, movies, music programming, and international TV series.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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