TV

Monterosa brings reac.tv to Top Model

UK specialist in 'real-time technology and content,' Monterosa, has made a deal with Virgin Media Television to extend the use of social TV platform reac.tv for the new series of America's Next Top Model Live. reac.tv was piloted in the summer on Living's Four Weddings where over 20,000 users commented during the live show, making them social media advocates for the program and driving traffic to Living's website. For Top Model, the elements of its website that will be powered by reac.tv include a comment section and a quick-fire polling section.
September 14, 2009

UK specialist in ‘real-time technology and content,’ Monterosa, has made a deal with Virgin Media Television to extend the use of social TV platform reac.tv for the new series of America’s Next Top Model Live. reac.tv was piloted in the summer on Living’s Four Weddings where over 20,000 users commented during the live show, making them social media advocates for the program and driving traffic to Living’s website. For Top Model, the elements of its website that will be powered by reac.tv include a comment section and a quick-fire polling section.

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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