News from Cineflix, FremantleMedia and more...
October 5, 2009

Cineflix announced the formation of a branded content division, to be run by London-based Paul Day. The division will work in tandem with Cineflix International’s licensing and distribution capabilities, and will partner with assorted digital companies to create various content-oriented possibilities for brands and media agencies, including branded merchandising and publishing deals. ‘With our highly creative team and reputation in putting together innovative financing partnerships for productions, and our ability to deliver quality programming broadcasters need and viewers want – we have the perfect platform to provide content with effective targeted advertising solutions for major brands,’ said Cineflix CEO Glen Salzman…

Expansion seems to be the buzz word of the day at MIPCOM, as FremantleMedia Enterprises used its press breakfast to announce the formation of a new children’s division, to be headed up by Sander Schwartz. The veteran kids entertainment producer, who previously came from senior positions at Sony Pictures Television International (where he was president, international production) and Warner Brothers Animation (where he held the role of president), will have the title of EVP, children and family entertainment. FremantleMedia CEO Tony Cohen, who will be delivering Monday’s keynote address at MIPCOM, kicked off the presser boasting of rises in audience numbers for top Fremantle programs, in some cases as high as 40%. As for further international expansion, Cohen said that FME will be looking further into Eastern European outposts. Among the shows in FremantleMedia’s MIPCOM slate are game show titles including 5 Against the Quizmaster, Let’s Dance, the revived Let’s Make a Deal and The Price is Right, and factual ent titles Welcome Home and Cinderella CEO

Non-scripted entertainment titles nominated in the 37th annual International Emmy Awards include: The Amazing Race Asia, Historia Extrema from History Channel Argentina and Endemol Argentina, I’m a Celebrity…Get Me Out of Here from ITV Studios in the UK and The Phone from Park Lane TV Productions in The Netherlands…

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.