TV

What Spike likes

Spike TV may be the 'premier destination for men,' but who exactly are the men it's targeting, and what do they want? Realscreen spoke with Thomas Grayman, Spike's senior director, brand and consumer research, about the Spike audience, what it expects from the channel, and if it is looking for another break-out hit like The Ultimate Fighter.

November 9, 2009

Spike TV may be the 'premier destination for men,' but who exactly are the men it's targeting, and what do they want? Realscreen spoke with Thomas Grayman, Spike's senior director, brand and consumer research, about the Spike audience, what it expects from the channel, and if it is looking for another break-out hit like The Ultimate Fighter.