News

‘I’m a Celebrity’ gets the game treatment

I'm A Celebrity... Get Me Out of Here! is getting an interactive on Sky and Virgin Media's interactive red-button platforms. The pay-to-play branded game is the first offering from from ITV Studios planned for the Sky and Virgin platforms. Sky subscribers will access the I'm A Celebrity...Get Me Out Of Here! Jungle Dash game via Sky Interactive, and players will navigate program-themed obstacles to collect gold stars. Virgin Media households will be able to play a different game created by Two Way Media, and will be unscrambling show-related photos.
November 17, 2009

I’m A Celebrity… Get Me Out of Here! is getting an interactive on Sky and Virgin Media’s interactive red-button platforms. The pay-to-play branded game is the first offering from from ITV Studios planned for the Sky and Virgin platforms. Sky subscribers will access the I’m A Celebrity…Get Me Out Of Here! Jungle Dash game via Sky Interactive, and players will navigate program-themed obstacles to collect gold stars. Virgin Media households will be able to play a different game created by Two Way Media, and will be unscrambling show-related photos.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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