Scandinavian-based content distributor MEG (Media Entertainment Group) it has created a new format sales division, MEG Formats. Sarah Coursey will head the London-based unit, which will also have a further base in Rio de Janeiro, Brazil. Coursey will be in charge of building the company’s format catalog and will acquire a broad slate of format content. She brings experience as Distraction Format’s head of sales and head of formats and acquisitions at Zodiak Entertainment.
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