Endemol brings reality to Facebook

Endemol's Digital Studios first created reality travel competition series The Gap Year last year for Bebo, an interactive first of its kind. This year, Endemol has taken it one step further by making it available on various social network sites, such as Facebook, Twitter, MySpace, YouTube and Bebo once more. This move marked the first time a reality series 'aired' on Facebook. Pasa Mustafa, head of Endemol's digital studios, talks about the origins of the series and how one has to think differently about a social network reality series.