Digital Rights Group has entered a two-year collaboration with Los Angeles-based prodco 44 Blue Productions. In it, the DRG is secured exclusive first-look access to acquire international rights to 44 Blue’s slate under the DRG America banner. The production company churns out more than 150 hours of non-fiction, reality, how-to, lifestyle and action-adventure programming a year for broadcast and cable networks in the US and worldwide. The deal also includes the creation of a development fund for new projects. Already, DRG has earmarked two new projects being piloted for Tru TV for international sale and is discussing new projects.
- MIPTV ’21