Since the Sci Fi Channel rebranded to Syfy in July of 2008, the channel also expanded its programming to fit the new tagline, 'Imagine greater.' Syfy's Damona Resnick-Hoffman, director of alternative programming, and Tim Krubsack, VP of alternative programming, explain to realscreen how the tagline also relates to producers, who must imagine much greater to get their programming on the network. Makers of 'fan-boy' programming need not apply.
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