News

Simon Fuller’s Hulu series is good news for digital content producers

If I Can Dream, the upcoming docusoap from 19 Entertainment that boasts a live stream on Hulu and interactive options, is also being applauded for its integrated partnerships. Both Pepsi and Ford are on board as partners, which could lead to both product placement and branded underwriting, according to an article from Tubefilter.com. Finding revenue for original online content is something that can be encouraging to digital entertainment content producers, since bringing in dollars via the Web is still a major issue.
February 10, 2010

If I Can Dream, the upcoming docusoap from 19 Entertainment that boasts a live stream on Hulu and interactive options, is also being applauded for its integrated partnerships. Both Pepsi and Ford are on board as partners, which could lead to both product placement and branded underwriting, according to an article from Tubefilter.com. Finding revenue for original online content is something that can be encouraging to digital entertainment content producers, since bringing in dollars via the Web is still a major issue.

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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