3D comes to NAB

With record high unemployment levels and sluggish spending at retail one might question whether this is a good time to launch a new technology requiring consumers to shell out thousands of dollars per household for new 3D-ready TV sets - especially after they've purchased pricey HD sets in the past few years. Nevertheless, many of North America's biggest players in the mass media market are signaling that they're ready to go 'all in' for 3D TV at this year's convention of the National Association of Broadcasters (NAB) in Las Vegas, April 12 to 15.