UK-based Outright Distribution has had success selling the U.S. version of Wall to Wall’s original format Who Do You Think You Are? The seven-part U.S. version has been licensed to Australia’s Nine Network and New Zealand’s Prime, while the series has also been pre-sold to Rogers Broadcasting in Canada, DR Denmark, MTV3 in Finland, SVT in Sweden, RTE in Ireland and DBS in Israel. The premiere on NBC of the Shed Media US-produced Who Do You Think You Are? secured 6.9 million total viewers.
- MIPTV ’21