MIPTV’s cross media challenge has selected 24 digital content creators from a record number of submissions. The fifth edition of Content 360 had a total of 611 projects and videos submitted. They came from 44 countries, 19 of which were represented for the first time in the competition, including Denmark, Russia, China, Poland, Turkey and Japan. Content 360 saw a 61% rise in the number of submissions compared to last year. All the finalists will pitch their projects to a panel of executives from the audiovisual digital and advertising sectors during live pitch sessions held in Cannes during MIPTV. Partners for the challenge include Ogilvy and its client Coca-Cola, TF1, the European Commission with Dailymotion, National Film Board of Canada (NFB) and the Korea Communications Commission (KCC).