ITV’s non-fiction needs: Make it mainstream

As the largest commercial broadcaster in the UK, ITV caters toward mainstream audiences. Sasha Breslau, ITV's head of acquired series, spoke with realscreen about what programming does and doesn't work for its viewers and which of ITV's digital channels are best suited for non-fiction programming.
April 5, 2010

As the largest commercial broadcaster in the UK, ITV caters toward mainstream audiences. Sasha Breslau, ITV's head of acquired series, spoke with realscreen about what programming does and doesn't work for its viewers and which of ITV's digital channels are best suited for non-fiction programming.

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