The opening film of Hot Docs, the Thomas Balmes-helmed Babies is getting the biggest push ever for a doc from marketers. Ten marketing partners are attached to the feature-length doc which follows four babies from around the globe for a year. Companies from Johnson’s Baby, Kodak and Pampers are lining up with the documentary, which aims to bring in an audience of new mothers.
Docs
‘Babies’ gets big marketing push
The opening film of Hot Docs, the Thomas Balmes-helmed Babies is getting the biggest push ever for a doc from marketers. Ten marketing partners are attached to the feature-length doc which follows four babies from around the globe for a year. Companies from Johnson's Baby, Kodak and Pampers are lining up with the documentary, which aims to bring in an audience of new mothers.
April 29, 2010
Top Stories
People/Biz
Quibi confirms shutdown: “We did not give up on this idea without a fight.”
People/Biz
PBS ups Sylvia Bugg to chief programmer, GM for general audience programming
People/Biz
Warner Bros. TV Group names Channing Dungey as chairman, succeeding Peter Roth
Unscripted
‘This is just the beginning’: HGTV orders raft of new series, pilots for 2021
Popular Posts
-
Business NewsQuibi confirms shutdown: “We did not give up on this idea without a fight.”October 21, 2020 -
Business News‘There will not be another Quibi’: K7 Media’s Girts Licis on the streamer’s collapseOctober 22, 2020 -
FormatsCBS in discussions on music competition series from Imagine Entertainment, SyCoOctober 21, 2020 -
FeaturedPBS ups Sylvia Bugg to chief programmer, GM for general audience programmingOctober 20, 2020
Newsletter