The opening film of Hot Docs, the Thomas Balmes-helmed Babies is getting the biggest push ever for a doc from marketers. Ten marketing partners are attached to the feature-length doc which follows four babies from around the globe for a year. Companies from Johnson’s Baby, Kodak and Pampers are lining up with the documentary, which aims to bring in an audience of new mothers.
Docs
‘Babies’ gets big marketing push
The opening film of Hot Docs, the Thomas Balmes-helmed Babies is getting the biggest push ever for a doc from marketers. Ten marketing partners are attached to the feature-length doc which follows four babies from around the globe for a year. Companies from Johnson's Baby, Kodak and Pampers are lining up with the documentary, which aims to bring in an audience of new mothers.
April 29, 2010
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