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888 launches branded games for Endemol Italy

Online gaming company 888 and Endemol Italy have entered into a strategic partnership to launch a line up of branded games. The joint venture aims to capitalize on the burgeoning Italian market. 888 will have the exclusive online use of Endemol's global brands in the Italian market, including Big Brother and Deal or No Deal. The joint venture aims to launch in the second half of 2010. Endemol's branded games will operate under 888's license in Italy.
May 14, 2010

Online gaming company 888 and Endemol Italy have entered into a strategic partnership to launch a line up of branded games. The joint venture aims to capitalize on the burgeoning Italian market. 888 will have the exclusive online use of Endemol’s global brands in the Italian market, including Big Brother and Deal or No Deal. The joint venture aims to launch in the second half of 2010. Endemol’s branded games will operate under 888′s license in Italy.

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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