Endemol Asia Ltd. and ASTRO Entertainment Sdn Bhd announced the two companies are forming a joint venture in Malaysia for the creation and development of new programming for the local market. The joint venture will have access to Endemol’s global portfolio and will aim to partner with all local broadcasters. It will also develop local content with strong Malaysian values and cultural heritage that can be brought to the global market. The content created through the joint venture will include reality TV, entertainment, drama and game shows. Senior appointments are expected to be made soon including the role of managing director, which in the meantime is being fulfilled by Endemol’s CEO of Asian operations, Arjen van Mierlo.