Ex-Discovery exec joins Lifetime as SVP reality

Lifetime Networks has announced the addition of veteran programming exec Gena McCarthy to the team as SVP reality and alternative programming.
June 23, 2010

Lifetime Networks has announced the addition of veteran programming exec Gena McCarthy to the team. McCarthy has been named SVP reality and alternative programming for the network where she will oversee the company’s strategy and implementation for all development and production of unscripted content.
McCarthy was most recently SVP development and production for Discovery Channel where she managed the creation of primetime series, specials and franchises including Pitchmen, The Colony, Ghost Lab and Swamp Loggers, and during her earlier tenure at the channel between 2004 and 2006, McCarthy executive produced such Discovery hits as Dirty Jobs, MythBusters and Deadliest Catch. Between 2006 and 2008 she was VP, development and production for WEtv and she worked in programming and production at TLC from 1998 to 2004.

‘We are thrilled Gena is joining the Lifetime team,’ said Lifetime’s executive VP, entertainment, JoAnn Alfano. ‘Gena’s long track record of building successful reality franchises in the cable industry is extraordinary, and we look forward to her spearheading our long term unscripted strategy and growth.’

In May of this year, after much speculation, the network announced the appointment of History’s Nancy Dubuc as president and GM of Lifetime, while she remains at History in the same capacity. Lifetime Entertainment Services officially merged with AETN last August.

McCarthy will take up her new position at Lifetime July 6, 2010.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.