Realscreen is proud to unveil the Branded Entertainment Forum - a one-day, high-level program designed to deliver leading-edge strategies and best practices for the development and production of unscripted/factual brand-funded entertainment.
The program is being developed with expert guidance from advisory board chair, Doug Scott, President, OgilvyEntertainment and our very impressive advisory board:
Dean Baker, Managing Director, JWT Entertainment, JWT London
Michael Davies, President, Embassy Row
Cameron Death, VP Digital Content, NBC Universal
Carolyn Everson, Corporate Vice President, Global Advertising Sales & Trade Marketing, Microsoft
Jae Goodman, Chief Creative Officer, Creative Artists Agency
Jon Kamen, Chairman & CEO, @radical.media
Kevin McAuliffe, VP Branded Entertainment Group, NBC Universal Cable Entertainment
Guy McCarter, Managing Director, Green Room Entertainment, OMD USA
Evan Shapiro, President, IFC tv & Sundance Channel
Peter Tortorici, CEO, GroupM Entertainment
Global brands and their marketing agency partners will have a unique opportunity to meet with production company and network programming executives interested in co-developing and producing original unscripted programming.
The realscreen Branded Entertainment Forum takes place Monday, October 25th, 2010 in New York City. For more information and details on how to register, visit //brandedentertainment.realscreen.com.