British pubcaster Channel 4 has announced both a £50 million boost in content investement for the year and the structure of what it calls its ‘fully converged content and commissioning team,’ created with an aim to bring all of the network’s creative and commissioning activities into a single cross-platform division for the first time. The new structure, created by chief executive David Abraham and acting chief creative officer Julian Bellamy, has the chief creative officer oversee 11 direct reports. The recently-announced head of online, Richard Davidson Houston, will have responsibility for all of Channel 4′s online propositions and commissioning and will report to the CCO. Hamish Mykura will no longer head diginet More4 but will be tasked with more slots as head of documentaries. Factual heads include Ralph Lee (specialist factual) and Sue Murphy (features and factual entertainment). The head of channel management, Rosemary Newell, will also report to the CCO, and oversee a team of channel managers that will coordinate each channel’s activities and programming; for Jules Oldroyd for Channel 4, Paul Mortimer for E4 and More4 and Julia Wrigley for Film4.
Channel 4 has also confirmed a £50 million increase in content investment across 2010. Chief exec David Abraham said the new structure is designed to ‘empower commissioners at Channel 4 to deliver more content like The Million Pound Drop with multi-platform features at the heart of the offer for our audiences.’