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Universal Networks International launches Diva Universal in Asia

Universal Networks International, the global channels division of NBC Universal, has dropped Hallmark Channel with Diva Universal across 21 Asian countries. The move is part of a rebrand on five flagship brands, Syfy Universal, DIVA Universal, 13th STREET Universal, Universal Channel and Studio Universal. The Diva Universal channel will provide a mix of drama and reality shows, like season two of The Biggest Loser Asia, Fashion Show and Top Chef, for its female skewing target demographic.
August 5, 2010

Universal Networks International, the global channels division of NBC Universal, has dropped Hallmark Channel and replaced it with Diva Universal across 21 Asian countries. The move is part of a rebrand on five flagship brands, Syfy Universal, DIVA Universal, 13th STREET Universal, Universal Channel and Studio Universal. The Diva Universal channel will provide a mix of drama and reality shows, like season two of The Biggest Loser Asia, Fashion Show and Top Chef, for its female skewing target demographic.

About The Author
Jillian Morgan is the Associate Editor at Realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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