Universal Networks International, the global channels division of NBC Universal, has dropped Hallmark Channel and replaced it with Diva Universal across 21 Asian countries. The move is part of a rebrand on five flagship brands, Syfy Universal, DIVA Universal, 13th STREET Universal, Universal Channel and Studio Universal. The Diva Universal channel will provide a mix of drama and reality shows, like season two of The Biggest Loser Asia, Fashion Show and Top Chef, for its female skewing target demographic.
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Universal Networks International launches Diva Universal in Asia
Universal Networks International, the global channels division of NBC Universal, has dropped Hallmark Channel with Diva Universal across 21 Asian countries. The move is part of a rebrand on five flagship brands, Syfy Universal, DIVA Universal, 13th STREET Universal, Universal Channel and Studio Universal. The Diva Universal channel will provide a mix of drama and reality shows, like season two of The Biggest Loser Asia, Fashion Show and Top Chef, for its female skewing target demographic.
August 5, 2010
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