Seven moves to three channels with male network 7mate

The male demographic will have a new channel to watch in Australia, with the news that broadcaster Seven will launch a new digital channel called 7mate. The HD channel will kick off on September 25 with coverage of the Australian Football League Grand Final. The channel will carry non-fiction fare like Jersey Shore, Pawn Stars, Gene Simmons' Family Jewels and Life After People. The target demo is males aged 16 to 49.

August 20, 2010

The male demographic will have a new channel to watch in Australia, with the news that broadcaster Seven will launch a new digital channel called 7mate. The HD channel will kick off on September 25 with coverage of the Australian Football League Grand Final. The channel will carry non-fiction fare like Jersey Shore, Pawn Stars, Gene Simmons’ Family Jewels and Life After People. The target demo is males aged 16 to 49.

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About The Author

Andrew Tracy joined Realscreen as associate editor in 2021, following 17 years as managing editor of the award-winning international film magazine Cinema Scope. From 2010 to 2020 he also held the position of senior editor at the Toronto International Film Festival, where he oversaw the flagship publication for the organization’s year-round Cinematheque programming and edited its first original monograph in a decade, Steve Gravestock’s A History of Icelandic Film. He was a scriptwriter and consultant on the first season of the Vice TV series The Vice Guide to Film, and his writing and reporting have been featured in such outlets as Cinema Scope, Reverse Shot, Sight & Sound, Cineaste, Film Comment, MUBI Notebook, POV, and Montage.

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